【新闻链接一】北京2008年奥运会市场开发计划9月1日在北京正式启动，国际奥委会主席罗格，中共中央政治局委员、北京市委书记、北京奥组委主席刘淇在启动仪式上手持中国古钱币形状的青铜钥匙，联手打开金锁，向全世界开启了北京2008年奥运会市场开发大门。
【新闻链接二】 首届大众传媒与体育营销国际论坛将于10月10-11日在北京举行。2008年奥运会举办在即，体育产业链的重要环节——体育营销受到高度重视，论坛由中国传媒论坛学术委员会和史坦国际传媒研究中心主办，拟邀请美国华盛顿大学著名体育营销专家LISA博士及著名体育电视巨头ESPN代表、国际管理集团(IMG)中国代表及国际著名体育品牌企业代表；中国奥委会领导、传媒和体育营销领域享有盛誉的资深专家和业界权威.
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